It was a group of three college-age kids and there seemed to be a bit of underlying excitement as they made the purchase (with 3 other sodas). When I asked if they were buying it to drink or buying it to take there was a quick response of "I'm going to try it right now!" So I offered to open it for them and asked if we could watch them try it since we had yet to witness a tasting and hear feedback. "Sure!" Here we go.
Frosty bottle raised to lips and down the hatch. Oh, to have thought to have taken my camera out to catch his reaction! The look on his face was bitter, squinched up and followed up with a "uuughhhh!" "It's awful, had a greasy aftertaste and I may go home and cook with it later." Then passed the bottle to the other two people in his party and they had equally shocking and repulsed expressions. When offered to us to try, we politely declined.
This, my friends, is why we don't necessarily taste everything in the store. Its way more fun to watch the efforts of others. :)